“Oppenheimer” audiences meanwhile were 62% male and 63% over the age of 25, with a somewhat surprising 32% that were between the ages of 18 and 24.īoth “Barbie” and “Oppenheimer” scored well with critics with 90% and 94% on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. “I think this marketing campaign is one for the ages that people will be talking about forever.” This is history in so many ways,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution. Women drove the historic “Barbie” opening, making up 65% of the audience, according to PostTrak, and 40% of ticket buyers were under the age of 25 for the PG-13 rated movie. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide. It’s also the first time that one movie opened to more than $100 million and another movie opened to more than $80 million in the same weekend. and Canada, marking Nolan’s biggest non-Batman debut and one of the best-ever starts for an R-rated biographical drama. Universal’s “Oppenheimer” also soared past expectations, taking in $80.5 million from 3,610 theaters in the U.S. Movie” (as well as every Marvel movie this year) as the biggest opening of the year and breaking the first weekend record for a film directed by a woman. Warner Bros.’ “Barbie” claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing “The Super Mario Bros. The social media-fueled fusion of Greta Gerwig’s “ Barbie ” and Christopher Nolan’s “ Oppenheimer ” brought moviegoers back to the theaters in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes. “ Barbenheimer ” didn’t just work – it spun box office gold.
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